In April, we launched the first in our TRUST Podcast series. In this first episode Dudley Curtis speaks to TRUST Advisory Board member, Nicholas Ward and Tor-Olav Nævestad from TOI to discuss the first results of our project – a shared definition of Traffic Safety Culture. Go to our YouTube Channel and take a listen if you’d like to find out how the project arrived at the definition and why it is important to have it.
TRUST publications
The first year of the TRUST project saw TRUST project partners present at two major road safety conferences and have one journal paper accepted for publication. Abstracts have also already been accepted for year two of the project. The TRUST project has also been presented at IRTAD and FERSI meetings and at a meeting with the Italian Minister of Transport. Here is a overview of TRUST publications: Partner/Lead Author Title Journal/conference Date Tor-Olav Naevestad, Hanna Wennberg, Susanne Kaiser, George Yannis, Alexandra Laiou, Dimitrios Nikolaou, Jenny Blom, Vibeke Milch, Ingeborg Hesjevoll, Wouter Van den Berghe, Uta Meesmann and Mathias De Roeck Towards a Traffic Sustainability Culture: Integrating Safety and Sustainability in Line with the Stockholm Declaration IRTAD 2026 (abstract and presentation) April 2026 Tor-Olav Naevestad, Susanne Kaiser, George Yannis, Alexandra Laiou, Dimitrios Nikolaou, Jenny Blom, Vibeke Milch, Ingeborg Hesjevoll, Hanna Wennberg, Gunilla Björklund, Henriette Wallen Warner, Uta Meesmann, Mathias De Roeck, and Wouter Van den Berghe Development of a conceptual model for Traffic Safety Culture IRTAD 2026 (abstract and presentation) April 2026 Susanne Kaiser, Graziella Jost, Klaus Machata, Wouter Van den Berghe, Uta Meesmann, Tor-Olav Nævestad, George Yannis, Dimitrios Nikolaou, Henriette Wallén Warner and Jenny Carson TRUST – Growing a Positive Traffic Safety Culture in the EU TRA 2026 (abstract and poster) May 2026 Tor-Olav Nævestad, Hanna Wennberg, Susanne Kaiser, George Yannis, Alexandra Laiou, Dimitrios Nicolaou, Jenny Blom, Vibeke Milch, Ingeborg Hesjevoll, Wouter Van den Berghe, Uta Meesmann and Mathias De Roeck Advancing Traffic Safety Culture: Developing a Conceptualisation of Cultural Maturity Among Traffic Safety Stakeholders TRA 2026 (abstract and poster) May 2026 D. Nikolaou, A. Laiou, S. Kaiser, A. Eichhorn, E. Aigner-Breuss, U. Meesmann, G. Yannis A systematic review of Traffic Safety Culture definitions RSS 2026 (abstract and presentation accepted) June 2026 Nævestad, T.-O., Meesmann, U., Wallén Warner, H., Kaiser, S., Milch, V., De Roeck, M., Schachner, M., Nikolaou,D., Björklund, G., Laiou, A.,Storesund Hesjevoll, I., Forward, S., Wennberg, H., Aigner-Breuss, E., & Eichhorn, A. Traffic safety culture within the Safe System:Developing a common definition of traffic safety culture [in press]. Frontiers in Sustainable Cities. (journal article) Accepted and awaiting final publication
TRUST project partners at the IRTAD conference – April 2026
The IRTAD conference was held with great success in Athens in April 2026. TRUST partner TOI, represented by Tor-Olav Nævestad, presented the TRUST abstract – Development of a conceptual model for Traffic Safety Culture – which gave an overview of how the TRUST project has sought to better define and operationalise Traffic Safety Culture (TSC) by mapping previous research on traffic safety culture, and from there developing a conceptual model of traffic safety culture. A copy of the abstract given by Tor-Olav can be found on the TRUST website here. A copy of his presentation can be found here. A second TRUST abstract – Towards a Traffic Sustainability Culture: Integrating Safety and Sustainability in Line with the Stockholm Declaration – was also presented by Tor-Olav. A copy of this abstract can be found here. A copy of the presentation given by Tor-Olav can be found here.
TRUST partners at the TRA conference – May 2026
The Transport Research Arena (TRA) conference organised by the European Commission is one of the most important EU transport research events. Only held every two years, TRUST was pleased to have 2 abstracts and 2 posters accepted by the event. The abstract: Advancing Traffic Safety Culture: Developing a Conceptualisation of Cultural Maturity Among Traffic Safety Stakeholders, describes how a study carried out within the TRUST project will develop a conceptualisation of Traffic Safety Culture among stakeholders involved in Safe System implementation, considering that Safe System implementation is often impeded by insufficient culture and low cultural maturity among stakeholders and that existing Traffic Safety Culture (TSC) research primarily focuses on road users at the community and organisational levels, with limited attention to stakeholders and their roles. A copy of the abstract can be found here. A copy of the poster presented on the abstract can be found here. The second abstract: TRUST – Growing a Positive Traffic Safety Culture in the EU, explains how and why the TRUST project will explore the options for improving Traffic Safety Culture (TSC) in Europe. It goes on to explain how the project will develop measures for improving TSC and how these measures will be evaluated in seven pilots, working with municipalities, businesses and schools. Tools, benchmarking facilities and guidance developed through the project will be accessible through the TRUST platform. A copy of the abstract can be found here. A copy of the poster can be found here.