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Welcome!
Across Europe, road safety experts increasingly agree on one fundamental point: lasting reductions in road deaths and serious injuries require enriching our proven traditional road safety effort by understanding how road users and institutions think and decide, i.e. their traffic safety culture.
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Strengthening culture does not have to be an abstract ambition. The TRUST project has taken on the challenge and is working towards establishing a common language and definition, measurement tools and interventions by 2028. Read the full message from our project coordinators
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TRUST partners at the TRA conference - May 2026
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The Transport Research Arena (TRA) conference organised by the European Commission is one of the most important EU transport research events. Only held every two years, TRUST was pleased to have 2 abstracts and 2 posters accepted by the event. The abstract: Advancing Traffic Safety Culture: Developing a Conceptualisation of Cultural Maturity Among Traffic Safety Stakeholders, describes how a study …
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TRUST project partners at the IRTAD conference - April 2026
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The IRTAD conference was held with great success in Athens in April 2026. TRUST partner TOI, represented by Tor-Olav Nævestad, presented the TRUST abstract - Development of a conceptual model for Traffic Safety Culture – which gave an overview of how the TRUST project has sought to better define and operationalise Traffic Safety Culture (TSC) by mapping previous research on …
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The first year of the TRUST project saw TRUST project partners present at two major road safety conferences and have one journal paper accepted for publication. Abstracts have also already been accepted for year two of the project. The TRUST project has also been presented at IRTAD and FERSI meetings and at a meeting with the Italian Minister of Transport. …
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TRUST Podcast – Episode 1
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In April, we launched the first in our TRUST Podcast series. In this first episode Dudley Curtis speaks to TRUST Advisory Board member, Nicholas Ward and Tor-Olav Nævestad from TOI to discuss the first results of our project - a shared definition of Traffic Safety Culture. Go to our YouTube Channel and take a listen if you'd like to find …
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Testing TRUST interventions in secondary schools
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The TRUST project will test and evaluate different interventions to improve Traffic Safety Culture (TSC) in different settings. These are called the TRUST pilots. One of the TRUST pilots will focus on secondary schools.
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Studying the link between traffic safety culture and road safety outcomes
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Better roads, safer vehicles, traffic laws and enforcement all matter. But they are not enough on their own. To make roads safer, we also need to understand the everyday beliefs, habits and expectations that shape how people behave in traffic. This is what we mean by traffic safety culture. It concerns what people in a group see as normal …
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From evidence to consensus: a common definition of traffic safety culture for research and policy
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Every year, around 20,000 people lose their lives on roads in the European Union, and at least 100,000 are seriously injured. To continue improving road safety, we need to look beyond technology and focus on the shared beliefs, values, norms, and behaviours that shape the transport system. This is often referred to as Traffic Safety Culture (TSC). Despite increasing attention …
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